While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities.

However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more le²&ads than all other social media sites – making it platform brands truly don’t want to underestimate. 

Why Should You Be Using Pinterest for Business?

With so many further established social media platforms such as Instagram, Facebook, Twitter, and even TikTok, why should brands put focus on Pinterest?

This demonstrates that there is a huge market for businesses on Pinterest as many users are willing and looking to spend on what they discover. Pinterest can be used to not only grow your online presence and audience but also to drive more traffic to your online store and website.

How to Use Pinterest for Business:

Now that the importance and impact of using Pinterest for your brand have been established, how can you incorporate Pinterest into your brand’s overall social media marketing strategy? Here is how you can get started.

1. Create a Pinterest Business Account

2. Optimize Your Profile

3. Browse Competitors

4. Create Captivating Content Worthy of Being Repinned

5. Optimize Your Pins for SEO

6. Cross-Promoting

7. Pinterest Boards

8. Experiment with Pinterest Ads

While Pinterest is often an under prioritized platform for brands and their social media marketing strategy, research shows that it is one of the best platforms to drive traffic and increase sales, in fact, our agency has helped launch many successful Pinterest campaigns for our clients.

Do you require consultation on Pinterest ads, or simply want to understand how you can get started? HELLO WORLD LABEL’s team is here to help you get started on your journey. Contact HELLO WORLD LABEL to learn more.