Community management is essential because social networks, blogs or forums are the first platforms of exchange and information research for the public: 80% of the population is connected to the Internet and 86% of these Internet users are socionauts.

We spend 40% of our waking life on social networks! So if there is one place where companies must be present to meet their audiences, it is on the web and more particularly on social networks. However, it is not enough to "be there", it is necessary to "live there", that is to say to communicate and exchange while being sincere. We are talking about a real relationship, and this is where the role of community management comes in.

The brands that Internet users talk about are above all the brands that make them dream and give them pleasure. Generally speaking, they are also looking for advice and personalized recommendations that will be useful to them. Community management allows you to show your audience that the company is listening to them and that it is at their service. The company comes in support, offers content that its audiences are looking for by establishing a real conviviality within its community.

Social networks represent a great opportunity for challenger brands to gain visibility thanks to the shares and exchanges of Internet users. It is therefore essential for the company and the community manager to set up a solid brand content strategy, i.e. to create attractive, unique and differentiating content in order to promote its propagation through the shares of social users. The community manager must play on the virality of the contents to gain visibility. But we must not lose sight of the fact that a content will only be viral if it pleases the members of the community, if it meets their expectations, a specific need or if it brings them pleasure (by making them laugh or smile for example). Only then will they share it and exchange it with other friends. In other words, we can say that a lot of fans is good, but a lot of interactivity and engagement is better!

Community management is essential because it represents a direct link

The community manager is the direct link between the company and its audiences, whether they are customers, prospects or influencers. He establishes a relationship based on exchange and sharing, marked by conviviality and interactivity. The community manager knows the company's audience, he knows how to meet their expectations and answer their questions. The community manager is the voice of the company on social networks, he carries the word of the company on the net. To do this, he uses all the networks he has identified as being used by his community: blogs, social networks such as Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube etc. (we are here at point n°3 of the D-Day methodology for community management).

The community manager is also in charge of discovering other communities that allow the company to speak, and to identify influencers able to play the role of relay. He/she must, little by little, create links and build a relationship with them.

Community management is a real job that requires precise skills, constant monitoring, and the determination of a real strategy for speaking out and creating content.

The HELLO WORLD LABEL agency helps you define your "social media" strategy and imagines for you innovative and differentiating contents that your targets will love!

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