For those not up to date on social media news, on March 18, YouTube introduced its newest feature, YouTube Shorts, battling short video rivals TikTok and Instagram Reels to take away the title . Surprisingly comparable to its competitors, YouTube Shorts allows creators to record, edit and share short video content that connects them to YouTube's 2 billion users. Each short video can be one minute or less in length and is normally set to popular background music that reflects the content of the short video.

• How do the different platforms vary?

Instagram Reels , TikTok, and YouTube Shorts all include many similar capabilities in regards to producing, finding, viewing, and sharing content. Filming content in YouTube Shorts is extremely comparable to the filming process in Tiktok and Instagram Reels. 

Developers can stop and start recording videos with a simple tap. They can also choose the sound of the video or support music, with access to a limited number of built-in editing features, such as speed controls to speed up or slow down the sound, a countdown timer, the ability to add text to videos, and filters. to change the color.

Like its competitors, YouTube Shorts directs its users to a full-screen vertical video, where you double-tap to like a video, comment and share videos. Like TikTok, YouTube Shorts also features an icon that takes you to a page with all the other short videos set to the exact same noise.

However, it is essential to keep in mind that there are distinctions between the platforms. While videos uploaded to YouTube Shorts can last up to a minute, short videos recorded on the YouTube app itself can only last a maximum of 15 seconds, while Instagram Reels offers a maximum length of 30 seconds for recorded and published videos.

Also, while YouTube Shorts offers creators the ability to choose the specific part of the song they want to use in their short video, which its rivals do not, it lacks the automated sound sync feature offered by TikTok that makes it so available and easy to use for novices.

Another crucial factor to consider is that in addition to providing really limited in-app editing capabilities, YouTube Shorts doesn't offer any augmented truth filters or settings, whereas Instagram Reels does. Not only are augmented truth filters becoming more popular with users and developers of all ages on Instagram Reels in particular, but they "end up being a much more important and effective strategy for creators to engage their fans and include that extra measure in the content they produce," according to Eelco ten Broeke, CEO of Ninja Outreach.

• Are YouTube shorts the new way to go?

According to Ninja Oureach CEO Eelco Ten Broeke, "recent information shows that people are enjoying short videos more than ever before." YouTube shorts have more than 6.5 billion daily views worldwide, which Broeke says "offers a new personalized viewing experience for YouTube users around the world." The new shorts platform can be published via its own medium on the YouTube homepage or via the Shorts tab in the YouTube mobile app. While it allows users and creators to search and upload longer videos, the platform itself does not allow for simple video sharing, lacking any type of direct messaging system to allow for easy sharing with good friends, which both TikTok and Instagram use for their users.

Overall, YouTube Shorts offers a brand new and inviting alternative platform for creating short videos. It certainly has its pros and cons, it offers users and developers another platform to find and deliver videos in an engaging and interactive way. It may not yet have achieved the remarkable success of TikTok, which has many active users on a regular monthly basis, but it is certainly becoming a popular rival in the short video space.