The company has added a new button under the product pins. By clicking on the button, the user can access the brand catalogue. It shows the price of each product. If the user chooses a product, it is redirected to the merchant’s website in order to make the purchase.

In addition to this feature, Pinterest positions itself as a prescriber. The platform can offer online catalogues based on the tables and brands that the user has most pinned on his profile. These catalogues list the products in stock of a specific brand or related to a style that the user has praised through the registration of pins.

On the brands side, it is easier to import all of their product inventory on Pinterest thanks to this “catalogue” feature. In France, actors such as La Redoute and Cdiscount have put hundreds of thousands of products on the platform that can be accessed with a click by Pinterest users.

New avenues for growth
In addition to developing new tools to optimize video content on the Pinterest platform wants to evolve its advertising investments. A brand can now collaborate with an influencer with creating pins as part of an advertising campaign.

Pinterest also wants to rethink its features as it goes along to simplify the user experience. Studies with Internet users have made it possible to deploy a more ergonomic interface, the possibility to create sub-tables or to carry out searches according to its skin color. This latter feature is currently only available in English markets.