Who says web marketing strategy says social networks. Companies use these communication channels to establish their reputation and find customers.

Tik Tok was born in September 2016. In less than a year, this application has conquered 100 million users worldwide and obtained a billion views.

Today, it is more downloaded than Facebook, Instagram, Snapchat and many other popular social networks... Learn how to use it effectively in your digital strategy.

Are YouTube shorts the new way to go?

The most popular social network of the moment has a function dedicated to business pages. As on other social platforms, Tik Tok allows brands to post their ads. These ads, if they are deemed of good quality, will appear in the users' feed.

Knowing that the majority of active users of Tik Tok are young and grafted to their cell phones, the platform is an effective tool for companies that target this type of audience. It is also important to know that the content is visually appealing and fun. Thus, it is essential to use some creativity. The platform is not suitable for polished videos and serious offers.

To promote your brand, products or services, creating videos on Tik Tok is an excellent choice. Especially since it is both simple and inexpensive.

But before launching your content on Tik Tok, study the platform well. Make sure that it fits your company's style.

How to succeed in your web marketing strategy on Tik Tok?

Before setting up your digital strategy on Tik Tok, define your objectives. Analyze the functioning of the platform to know if it can reach your targets or not. In this regard, you will note that nearly 90% of Tik Tok users are under 35 years old.

The content on this social media is dominated by music videos. It is important to adapt to this type of format to arouse the curiosity and interest of consumers. As on other social networks, bet on originality.

To get noticed, look for the ideal frequency to broadcast your content. And to engage your community, interact with users.

Start a hashtag challenge : It's all about getting users to create content and tag your brand hashtag in it. This challenge is fun and very effective in promoting your business. It also promotes engagement with your audience.

Working with specific Tik Tok influencers: Using influencer marketing on Tik Tok is an efficient way to make your brand known. This social media marketing strategy allows you to quickly increase your visibility on the social network and grow your community in record time. Moreover, you can easily follow the engagement rate of your audience. However, make sure beforehand that the influencer's community corresponds to your target audience. For best results, choose a professional who specializes in a particular theme.

Take advantage of Tik Tok advertising : Ads on Tik Tok help you reach a large number of users. It also offers more precise targeting, making it easier for you to reach your audience.

Ads on the platform are divided into four categories:

Native content: like ads on Snapchat and Instagram, native content on Tik Tok takes into account clicks on brand websites and app downloads.

Branded content: companies can create images, GIFs, videos... To generate more traffic, include links to your website or other value-added content in your content.

The hashtag challenge: it is not always easy to make it viral. The ideal is to use popular hashtags.

Branded lenses: they are similar to Snapchat's 2D and 3D lenses for faces and photos.

Tik Tok is now more popular than Facebook and Instagram. The social network has mostly a young audience hungry for fun and creative content. If your business wants to reach this type of audience, choose Tik Tok to spread your content.

However, be sure to adapt the format of your ads to the platform's operation. To get the most out of your digital strategy on Tik Tok, get familiar with its features. 

Last advice: use an influencer to optimize your results.