What direction should your digital marketing strategy take? How to structure your marketing plan? Here are some tips to succeed effectively.

Conducting a market analysis :

A market analysis is necessary to fully understand the needs, actions, buying behaviors and expectations of your target population. How your market is structured in concrete terms, by doing some research on the main search engines. Analyze your main competitors and their offers: what will be your positioning compared to the others?

Synthesize all the data collected: your strengths, weaknesses, opportunities, threats in a SWOT tool. 

Making a complete diagnosis will allow you to elaborate the main lines of your digital marketing strategy. If you want to do one, we can help you.

Define achievable objectives:

Set marketing objectives (number of sales, increase in turnover, number of new customers or new members, increase in traffic on the site, increase in the number of subscribers to a newsletter...). You can use the SMART method this time to define your main objectives.

Describe your personas: 

It is important to define your targets: analyze their purchasing behavior, where they are geographically, their interests, what they consult on the Internet...

These valuable indications will allow you to segment your data efficiently and to define the levers to use to reach them.

Identify your communication channels:

-Choose the different levers you will use to reach your target audience: 

-Social networks 

-E-mailing / Newsletter 

-Keyword buying campaign (SEA)

-Advertisements

-Press relations 2.0

-Brochures

-Events ...

Define a marketing budget 

What will be your global budget to reach your sales objective? Make a breakdown of your marketing investments on each lever. Analyze beforehand how your competitors communicate to give you some ideas. 

Quantify and plan your actions over the year or half-year in an Excel table with associated budgets.

Measure the performance of your communication actions 

It is very important to measure the performance of your marketing actions from the beginning of your communication. To do this, define your performance indicators for each lever. Analyze the media that convert the most in order to measure their return on investment. Change your budget allocation along the way if necessary.  

In conclusion, building a concrete and detailed marketing plan allows you to concretize your marketing strategy. Find now a digital marketing consultant to accompany you in your approach. Get an expert to give you the best digital marketing advice and help you increase your sales quickly. 

For more information contact us: +971 (0)54 339 9752 

Or write to us : contact@helloworldlabel.ae.