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Social media is a great tool for helping to grow your small business.
There are currently around 2.96 social media users worldwide. This means that there are 2.96 billion potential customers for your small business to engage with!
However, if not used effectively it can actually end up being a huge waste of time and can alienate customers.
Firstly, we’re going to outline the platform we think are best for small businesses to grow their presence on.
LinkedIn can be an extremely powerful tool for your business if you follow a business to business model or want to target customers based on their job roles. The platform has around 303 million monthly users, which leaves huge possibilities. Because LinkedIn is predominantly a business social media platform, you’re more likely to get better/ more accurate contact information on your potential customers.
Instagram has an impressive 500 million daily users. The platform is so effective for small businesses because of its interesting organic reach functions. Some of these functions include; use of hashtags, costing competitions and teaming up with relevant pages. This means that your business can grow its customer base regardless of whether you have an advertising budget or not!
The use of hashtags is an extremely effective tool when trying to increase your customer base. Potential customers can find your products by searching for something that your company offers. You can also search for people tweeting about a service that your company provides and direct message them with offering a discount code etc.
TikTok
Although it’s a relatively new platform, it’s already got over 1.2 billion users worldwide! If you’re trying to figure out a way to reach Gen Z, TikTok is your answer. The most effective and promising method for marketing on this platform is through influencers. It’s the preferred platform to use for reaching this demographic because it’s not as saturated as other platforms.
Facebook has a whopping 2.41 billion daily users. Due to its wide user base and demographic, you are guaranteed to find your target audience on the platform. Another great feature of the platform is Facebook Ads. This feature allows you to target potential customers based on their age, gender, employment status, interests, purchasing behaviors, marital status etc
1. Don’t focus on too many platforms at once
Learning how to master a platform and all its functions can be quite a task. Make sure you don’t bite off more than you can chew! Decide which platform is best for reaching your target audience and focus on utilizing it as much as possible.
2. Have a clear goal!
You’ll be wasting your time with social media if you don’t set clear goals and objectives. You need to have a plan for how social media will help you to reach your objectives. Are you trying to expand your customer base, or to increase brand awareness? Define your goals and review the results after a certain period of time to measure whether your goals have been achieved.
3. Ask Questions
This gives you the chance to interact with your audience- you can ask them for feedback on your services and/or products. Interacting with your customers also humanizes your brand and allows your customers to get to know the people behind the brand.
It also gives your customers/audience the opportunity to ask you questions. It will instill confidence in your customers and will reassure them that you care about and value their opinions.
4. Focus on Photos and Videos
People have short attention spans- I know I definitely do! Using photos and videos will help you to improve your engagement and is especially useful if your business is selling a product. Visuals are a great way to showcase what your company offers. The great thing is that creating visuals doesn’t have to be expensive! You can use your smartphone to take pictures and videos to post on your accounts.
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