According to a study conducted by Harris Poll on behalf of Tenor, a Gifs platform, 36% of “millennials” using emojis and gifs prefers to communicate using these visual representations as it better reflects their thoughts and feelings. And this generation Y represents a big market in web marketing.

Since the emojis appeared on the Bing, Yelp (since 2014) and Google search engines (since 2016 after a failed test in 2015), SEO strategies have developed around emojis. But we can wonder if they really have an impact on natural referencing. As a SEO agency, here is the analysis of the use of these emojis.
What are the conditions?
With thousands of emojis to use on a smartphone keyboard, the possibilities are numerous on paper. However, in order to get well placed in the Serps (search engine results page), there are several conditions:

 -Include the desired emojis in your Title and/or Meta Description tags.
be relevant, humorous and useful. The search engine wants to bring the best content to Internet users.
do not attempt to “trick” the search engine by spamming or using emojis that are not related to the idea, at the risk of being downgraded in RPS.
How to optimize its results?
Then, strategies can be put in place to have a better visibility and a better ranking in the Serps thanks to these emojis. The main and most effective techniques are:

 -Ensure that emojis are displayed in Title tags for video content in order to improve their organic visibility; they can go back and appear before those that do not. The use of emojis is most relevant in the video format for your SEO strategy.

-Use the most popular emojis; this is a good way to get into the Serps if you want to take advantage of this strategy and attract the internet user. It is also a way to have a privileged contact using the same “language” as him. You will still have to use them wisely to avoid being demoted in the classification.
 -Optimize local SEO; for example, when an Internet user is looking for a place to eat, it is possible that he or she may search using an emoji rather than using the word in question.