SME is an abbreviation for small and medium-sized enterprises. They are businesses who has a number of employees that fall below certain limits

Digital Marketing plays a huge role in creating a personalized experience for customers. The use of data driven/ targeted ads has revolutionized the amount of value that is added to a customer’s experience and brings an average of 50-60% more value than non-targeted ads. This is because consumers now only receive ads based on their interests. Many SMEs reported that they are able to serve their customers better using Digital Marketing.

So, if digital marketing can improve the value that SMEs provide to their customers, then how come so many are still so reluctant to make the investment?

Let’s take a look at some reasons why…

Many SMEs are actually quite skeptical of Digital Marketing and how much of an impact it can have on the success of their business. Many businesses actually want help, but they will only accept it from a trusted and/or friendly voice.

Almost 32% of SMEs believe that Digital Marketing is too expensive. However, if they were to receive the service from a business that they trusted and had a more friendly approach, maybe this would impact their decision on whether to make the investment or not.

1 in 5 SME owners don’t have a good knowledge of Digital Marketing and its value. However, they do use other forms of advertising. This shows that they see a need for advertising, but they just need someone to explain to them how and why digital marketing is the future.

HOW CAN WE HELP?

So, taking on board the research, how can we help SMEs provide customers with the personal experience they’re looking for?

At HELLO WORLD LABEL, we work together with our clients to demonstrate the value of Digital Marketing and how it can have such a huge impact on the success of their brand.

Our marketing approach is tailored to each individual business- This allows us to be able to provide value to you and your customers based on your business size and budget.

We will give you a clear financial forecast, helping you visualize the ROI from each area of digital marketing you spend on.

If you need a trusted source, or friend, to help you seek out information about digital advertising – please get in touch with us!