It is essential for any business to have a presence on the web and in particular to develop its reputation on social networks in order to be known. But also for small and medium-sized businesses to engage their customers and make them ambassadors.

Social networks are important in the marketing strategy of companies and allow them to increase their sales more quickly.

Why is it important for your brand to be present on social networks?

In this digital world, the popularity of a brand depends on its visibility on the web.

Today, studies have shown that most people spend most of their time on social networks. 

Having a presence on social networks means communicating about your expertise, your new products, your services and standing out from the competition by highlighting your know-how. 

So when you create your company or for small and medium businesses, it is essential to have a good visibility in an ecosystem close to your consumers. Many tools are at your disposal today: Facebook, Twitter, Linkedin, Youtube, Instagram... 

But there is no need to communicate on all the networks, ask your targets beforehand. You can then start conversations with your customers or prospects on the right social networks.

How to engage your customers / prospects to follow you on your pages? 

First of all, the first step will be to define an editorial strategy based on the orientations of your marketing plan that you will have designed beforehand. You will establish a 3 or 6 months planning and will start by writing some quality content to feed your pages on social networks. Then you will have to feed your pages on a regular basis with content that meets the expectations of your customers. 

You must communicate with your network first. 

Invite your customers, suppliers and partners to follow your pages either by sending them an email communication, by posting information in your store or on your website for example. You will then invite your targets to follow you on your pages by sponsoring for example contents that have shown the most engagement on social networks. The existing platforms can, today, allow you to reach your targets locally at first and then more widely or according to their areas of interest.

Create content to develop your notoriety?

Give value by creating quality content in different forms: blog articles, videos, photos, white papers, infographics ... by first explaining your know-how, your expertise in the field in which you are present to reassure visitors who arrive on your website. 

For a new entrepreneur, you will start by making for example a small video telling your story, namely why you created your company. Then you will broadcast this information on your pages on social networks to arouse the interest of your targets. 

But creating content is not everything, it is necessary that they go up in the search engines to have greater visibility. Define the strategic keywords that will be important to appear in the writing of your articles. Thus you will gain in natural referencing and will increase the traffic towards your site. 
You wish to call upon an agency to deploy a digital strategy on social networks and develop your notoriety? Contact HELLO WORLD LABEL to help you in your approach.